Byzantine Islamic Empires Comparison Essay Research Paper free essay sample

Byzantine Islamic Empires Comparison Essay, Research Paper Byzantine and Islamic Domains Q Introduction Both the Islamic and in the Byzantine Empires had extremely of import cultural developments. There are contrasts between the two Empires in all features, in any case both were effective. The Byzantine was part of the incomparable Roman Empire and the Islamic Empire was based on otherworldly conviction. Q Comparison in craftsmanship In the Islamic culture visual humanistic orders are restorative, and bright. The Islamic craftsmanship was influnced by the confidence in the nation. The Byzantine Art was unvarying and prefected inside a carinate custom rather than by close to home impulse. Byzantine craftsmanship included design, pictures, light humanistic orders, frivolity, gold work and polish work. Islamic craftsmanship included earthenware production, glass, metal work, textures, original copy outline, and woodwork. The trademark craftsmanship way of the Islamic Empire was arabesque. Design of the early Byzantine Empire supported the utilization of huge arches and vaults. We will compose a custom article test on Byzantine Islamic Empires Comparison Essay Research Paper or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In the head of these vaults was an image of the Pantocractor { the Godhead God } . Muslim individuals utilized vaults for there most commended otherworldly design, Dome of the Rock. Islamic individuals utilized handwriting in original copy and in design. Q Comparing Religion Muslim individuals had faith in one god-like, forgiving, and only God. The Byzantine trusted in the Greco-Roman confidence until the Byzantine individuals began to change over to Christianity. The Emperor Justinian attempted to bind together the Byzantine Empir nutrient E under one Christian church. Muslim individuals live by a lot of good codifications and follow their God. Muhammad is viewed as a prophesier and thought about Godhead. Q Comparing Moral Codes Muslim individuals are organization to respect their parent and give grace to their neighbor, ensure vagrants and widows and provide for the hapless. The Byzantine individuals requested pagan individuals to make a trip to chapel and all individuals. Every single unpersuaded individuals could non secure benefit of legacy. In Constantinople homosexualism was normal and Justinian was worried that the fury of God would get down the city of devilishness. Q Comparing war vessel designs Muslim individuals express their devotedness in requests completed multiple times a twenty-four hours at day break, late morning, evening, nightfall and in the eventide. The Byzantine individuals utilized serenade and psalms at times. St. Ramanos Melodos thought of a portion of the more commended hymn. In the Muslim human progress individuals journey back to the Mecca for specific love at a specific clasp of the twelvemonth. In the Byzantine Empire individuals figured out how to utilized proficiency through the congregation and did non require to be princely to make. This was one of the main open doors for everyday citizens to larn how to peruse and create. q Decision In spite of the fact that the Byzantine Empire fallen quite a while in the past, it can even now be contrasted with the Islamic Empire in how extraordinary it was. The two of them had cultural improvements that made some of import progresss. The specialists and craftsmanship where both influenced by solid confidence in both imperiums. Both were incredible imperiums at there cut with there ain one of a kind and shared characteristics.

Literary Genre free essay sample

Introducing Paulaner Beer in Indonesia (Demographics sections) Research Paper - 1

Presenting Paulaner Beer in Indonesia (Demographics areas) - Research Paper Example Muslim populace, the issue of liquor utilization in Indonesia has brought banters up in the nation for quite a while with the present discussion rotating on the chance of prohibiting mixed beverages in the nation. Despite the fact that the pace of liquor utilization in the nation remains generally high, solid Islamic convictions held by most Indonesians has made it hard for financial specialists to put resources into mixed drinks. Thus, most mixed drinks purchasers in Indonesia are vacationers. Nonetheless, some Indonesian young people take part in liquor drinking despite the fact that this is for the most part limited to urban regions (Grant 98). The country’s prohibition on liquor promoting on media would likewise imply that Paulaner has constrained stage on which to showcase its items. As a method of controlling liquor utilization, the administration of Indonesia in 1990 restricted liquor publicizing on media which has since made it hard for new passages in the market to flourish. Different types of liquor publicizing in the nation are likewise represented by exacting standards further creation it hard to arrive at new markets. Laws on accreditation on alcoholic items in Indonesia are likewise exacting and can include a long procedure before one gets a permit. The nation further characterizes mixed refreshments in the shut business field implying that commercialization of any business identified with mixed drinks is illicit (Grant 98). Thusly, organizations in this industry are confined from extension through venture. At the point when the above variables consolidate, they present a noteworthy test to any speculator intending to put the mixed refreshments industry in Indonesia. Among the elements that may adversely affect on a business is low quality items combined with poor client administrations. Similarly hindering is the impact of negative activities by a representative inside a business all the more so with regards to managing customers. Furthermore, reckless money related administration that incorporates not recommended venture can likewise affect on a

Why Howard Stern is an Effective Communicator

In the advanced age there are two things that can help evaluate the adequacy of a performer or a writer. The first is fan base and the subsequent one is measure of cash earned straightforwardly from accomplishing crafted by a columnist and entertainer.Advertising We will compose a custom exposition test on Why Howard Stern is an Effective Communicator explicitly for you for just $16.05 $11/page Learn More Now, utilizing this standards one can say that Howard harsh is a successful performer and writer since he is supposed to inked a five-year manage Xirius Satellite Radio to the stunning measure of a large portion of a billion dollars. A fundamental calculation uncovers that his essential pay is $100 million every year. In any case, as one removes the promotion and the interruptions and get to the base of the issue one can find that at the center Howard Stern is a successful communicator. He was not brought into the world a compelling communicator yet through difficult work and an awa y from of the science and craft of correspondence he prepared himself to get one. Knowledge It is feasible for somebody to investigate the occasionally rumpled look of Howard Stern and excuse him as simply a garrulous radio analyst that has nothing generous to offer. There is such a large amount of unscripted television these days wherein individuals without ability and individuals who didn't take care of their obligations so to talk can go directly to the huge stage without experiencing the procedure. They state something clever or questionable and afterward they vanish. In any case, the characteristic of a viable communicator is life span and the capacity to impact individuals. Consider Larry King and Ronald Reagan. There must be substance. Knowledge is quite often the principal prerequisite to be a powerful communicator. Howard Stern has the knowledge to get a handle on data and change into something that even the normal individual can comprehend and appreciate. Underneath the un remarkable outside is a sharp psyche that is standing by to be released. It must be brought up that Stern is no High School dropout who just happened to have an ability for talking into a receiver in a radio corner. He isn't only a normal obstinate individual that one can discover sticking around barbershops and open parks anxious to express their genuine thoughts. Despite the fact that there is nothing amiss with a non-degree holder who figured out how to turn into a multi-tycoon, it is only essential to show that Stern isn't simply fortunate or incredibly talented.Advertising Looking for paper on business correspondence? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Stern experienced the procedure simply like the normal expert who experienced school. Harsh is a side-effect of advanced education. Harsh went to Boston University. The Art of Communication He has a degree in correspondence. He graduated with 3.8 evaluation normal and gradu ated magna cum laude (Mintzer, p.6). It is difficult to arrive at this degree of scholastic greatness without getting the hang of something about the science and specialty of correspondence. At the end of the day the present achievement that Stern appreciated didn't originates from nothing but karma however from difficult work. He arranged for his job by experiencing college and learning as much hypothesis as possible about the capacity of a speaker to move his crowd. School was not by any means the only spot that sharpened his ability. After graduation Stern went into publicizing. Realizing what he can do today and knowing his demeanor it is hard to concur that he making the most of his time working under a publicizing organization. However, no ifs, ands or buts it upgraded his capacities and added to his experience with regards to interfacing with individuals. Something that individuals may neglect is Stern’s capacity to lead interviews. Each time he leads interviews he giv es a way to show the world why he is a compelling communicator in the degree of Oprah, Jay Leno, Conan O’ Brien, Larry King and different heavyweights in media outlets and it is about his capacity to tune in to individuals. He is exceptionally speedy with his mind and silliness that it is hard to perceive from the start that he has a sharp ear to what individuals said to him. He talks so quick and here and there talks while others are as yet talking. In any case, on the off chance that one will look carefully Stern has the ability to quickly process what was tossed at him and in a brief moment he can toss it back peppered with an analysis or a splendid inquiry that draws out the best from his visitors. Harsh knew from the beginning that parody is vital to continuing listener’s intrigue. He totally comprehended that parody is an apparatus that can incapacitate the most tainted audience. He realized that parody is what can be utilized to break the divider that isolates p eople.Advertising We will compose a custom exposition test on Why Howard Stern is an Effective Communicator explicitly for you for just $16.05 $11/page Learn More During his time in the college he aced the English language and during his time working in the promoting business he saw how correspondence can be utilized not only for communicating something specific yet to do as such in light of a ultimate objective. It's anything but a fortuitous event that Stern can be contrasted with a high quality comic. The reason for existing isn't to turn into an expert stand-up comic yet to engage his crowd. Harsh is a viable communicator since he can make his crowd remain with him and not lose intrigue. As such Stern has made a framework around him that improves his relational abilities and make him a powerful communicator. It very well may be said that his involvement with the universe of publicizing has presented him to the possibility that a radio host ought not simply be a voice that contro ls the message; the audience must consider the to be in his brain as a type of an attractive item that they need to get. Harsh caused conscious strides so as to make Howard Stern as an in a split second unmistakable brand. One needs to comprehend that Howard Stern as a writer, a performer or as a radio doesn't generally convey the absolute most convincing news things consistently and consistently while he is on air. In any case, this doesn't imply that the audience members are killed and would cherish nothing to do than change to another show. They remain with him. They won't change their inclination since they realize that Stern can be depended upon to convey a degree of value that others can't give. Significance His expertise in correspondence radiates through on the grounds that he doesn't just talk with an intelligible voice, he thinks about his crowd. In correspondence class the primary thing that the instructor attempts to impart into the psyches of understudies is the idea ca lled basic ground.Advertising Searching for exposition on business correspondence? How about we check whether we can support you! Get your first paper with 15% OFF Find out More There is no compelling reason to expand that the shared belief among speaker and crowd ought to be the mechanism of correspondence. This implies if the speaker utilizes an unexpected language in comparison to the crowd, there can be no correspondence that can occur. The message can't be transmitted and gotten by the beneficiary. Shared view can likewise be comprehended as examining the regular enthusiasm of the crowd and contact on themes that they think about imperative to their lives. It is no big surprise then that Stern discussions about recent developments and the things that straightforwardly or in a roundabout way influences the lives of the individuals who check out his program. He turns into a powerful communicator along these lines since he realizes how to associate with his crowd. There is no sense in acing the specialty of correspondence if the speaker isn't happy to discover what his crowd needed him to talk about. It tends to be contended that there are different sides to his calling. There is the open viewpoint which is the five hours per day of radio telecom wherein Stern sits behind a receiver and discusses the most problems that need to be addressed that Americans face every day. The subsequent angle is the less open side of his calling. This is the examination, the composition and the measure of exertion and time used to comprehend the topic that he wishes to discuss in his show. There is a gigantic degree of difficult work that goes into each show. It can likewise be said that Stern depends in a group of laborers and experts that assist him with turning into as well as could be expected be. Without a group of capable scholars, makers, and specialists then it would be hard for Stern to be refreshed with recent developments and comprehend what his crowd are thinking. It is hard for a radio host to get criticism in light of the fact that more often than not the individual in question is inside a corner transmitting through the wireless transmis sions but it is highly unlikely to know the response of his audience members. It is the activity of the help group to give criticism to Stern. He makes it a point to remain pertinent. It is a significant misstep for a pioneer or a columnist to be non-pertinent in a quick evolving world. Harsh battles to be in the focal point, all things considered, Along these lines, he has indicated unimaginable range with regards to the themes that he is happy to cover. He can discuss the Iraq War and simultaneously he can discuss Charlie Sheen. Working Up Controversy It is a verifiable truth or possibly to his energetic fans that Stern is Jewish. Along these lines, the audience members quickly invoke pictures of an individual who went to Bar Mitzvahs and frequents the nearby place of worship. As it were he ought to be viewed as a strict man and a faithful individual from perhaps the most established religion on the planet. Be that as it may, this healthy picture doesn't keep going long the second Stern opens his mouth. Out of nowhere Stern plans something for mix the hornet’s home, as it were, by saying probably the most contemptuous things that has been said against sorted out religion. He isn't known as the â€Å"shock jock† to no end. Harsh can work up debate and inciting his audience members to respond such that expands his fame or reputation. The U.S. Government Communications Commission needed to make an

Cross-cultural gender differences in the UK and Japan business Essay

Culturally diverse sexual orientation contrasts in the UK and Japan business - Essay Example Appraisal of culturally diverse sexual orientation contrasts in business condition is critical because of various commonsense reasons. Obviously, the manners in which associations esteem their workers decide various key business parameters, i.e.: hierarchical conduct and condition, correspondence, administration, yet business execution. As per Hall culture serves a â€Å"silent language† which the gatherings need notwithstanding the language they are talking so as to locate a shared opinion for correspondence and common comprehension. Business culture evidently serves a sort of â€Å"social glue† that ties individuals and gives them a reasonable way of life as a network. Normally, culture may likewise serve â€Å"social dissolvent† giving individuals a feeling that they are extraordinary and have a place with brand various networks. Multifaceted sex contrasts carry the principal assorted varieties into the business condition. As indicated by Hofstede social measurements, manliness versus gentility are the key factors that depict hierarchical culture in various states. As far as sexual orientation contrasts Japan and the UK speak to practically various posts. While Japan is the world’s most manly society, the UK is manly ladylike society. Be that as it may, the two nations are described as the social orders with the developing job of ladies in business. The jobs of ladies in business in Japan and the UK rely upon anthropological issues essentially. While ladies in Japan have consistently been considered as moms and housewives their partners in the UK have generally involved the workplaces in business and administration. The diverse sex contrasts reflect in the strategic approaches of the two states. ... Obviously, the manners in which associations esteem their workers decide various key business parameters, i.e.: hierarchical conduct and condition, correspondence, authority, yet business execution. As indicated by Hall (1959) culture serves a quiet language which the gatherings need notwithstanding the language they are talking so as to locate a shared opinion for correspondence and common comprehension. Business culture evidently serves a sort of social paste that ties individuals and gives them a reasonable way of life as a network. Normally, culture may likewise serve social dissolvent giving individuals a feeling that they are unique and have a place with brand various networks. In this study I will assess multifaceted sexual orientation contrasts in organizations in Japan and the United Kingdom, survey the effect of these distinctions on strategic approaches and authoritative adequacy just as assess the contextual investigations of Japanese Toyota Corp. what's more, the UK British Airways. Culturally diverse sex contrasts in the UK and Japan These days there are at any rate a few universally perceived and compelling structures of social contrasts appraisal. The majority of these structures have been planned explicitly for business condition and incorporate sexual orientation viewpoints (Inkeles and Levinson, 1969; McGregor, 1957; Hofstede, 1980; 1997; 2001). Among the models of multifaceted sexual orientation contrasts Hofstede's system is by all accounts generally compelling. Geert Hofstede was a Dutch hierarchical researcher utilized by IBM in 1960s. Hofstede (1980) who had the option to screen authoritative contrasts in culturally diverse points of view expected that there may be all inclusive and culture-related factors that add to these distinctions. During 1968-1972 Hofstede examined the instances of 116.000 IBM

26 Universal Questions for Brand Positioning (and Creating Your Brand Story)

26 Universal Questions for Brand Positioning (and Creating Your Brand Story) Every company or an individual creating their business plan essentially wants the same thing: their brand to succeed.This article will deal with some of the most common questions that are raised in regard to creating your brand and brand positioning.We will start at the beginning of your brand story and explain what needs to be taken into consideration.How do you want to start and make yourself successful?There are three points that are important: What you are good at Profitability Do what you loveYour story of success has to be a mix of all three of these points. Let us break it down.If you create a brand based on what youre good at and do what you love and there is no money coming in the combination, you will probably go bankrupt very soon.If you combine profitability and do what you love and you are not good at that, then it is just a dream, and again it will not be a successful undertaking.And in the case where you create a business based on your skills and profitability but wit hout the love for the work you are doing, you will quickly lose motivation, become bored and competitors will pass you on the way to success.Now let us state that you have a good starting point.You have a service you are good at, it has the potential to bring you money and you love doing it.What comes next is a brand creation.Here is a list of questions that should help you create your brand.1. What is a brand? Many people confuse a brand with a logo. Yes, logo IS a visual representation of your brand; it helps in advertising and hopefully sticks in the consumers minds, but branding goes deeper than the logo.Formally, a brand is a trademark for a specific service. Conceptually, it is a contract between the company and the consumers/users- a promise of benefits, value, and quality.And, actually, in the simplest terms, a brand is what your customer thinks it is regardless of what you tried to define it as.2. Who am I?What you need to do to get the consumers to share your idea of your brand is to create a strong and clear branded message.That message will achieve that what you think you are, and what you want to be in your consumers heads will be in accordance.Put yourself in your audience shoes, and imagine what you would like to hear from someone speaking to you.The clarity of that message is attained by good brand positioning, which brings us to the next question.3. What is brand positioning? Brand positioning is an action you have to take to place your brand in the minds/ and hearts of your target customers.It is what you do to draw them to purchase your product or use your service. It is what makes you different from other brands in the same category.4. How is brand positioning implemented? Brand positioning is implemented through all elements of the marketing mix: product, price, promotion, and placeNote: Many people confuse marketing and advertising. Advertising is just one part of marketing.5. How do I position my brand in the consumers minds?When talking about the notion of brand positioning we have to think about the positioning statement, i.e. branded message. Let us take a look at some examples:-Apple Computers offersthe best personal computing experience to students, educators, creative professionals and consumer around the world, through innovative hardware, software and Internet offerings.-IBM for businesses who need computers, IBM is the company you can trust for all your needs.Both examples are significantly different from one another even though they are the products that belong to the same category.They differentiate in three aspects that have to be thoroughly thought about in creating a strong positioning statement: target segment, a point of difference, and frame of reference.6. Who are my consumers? The answer to this question is your target segment-people you want to sell your product or offer your service to.A well-defined target consumer market is essential for your brand in terms of advertising, design, price and s o on.The more specific target segment is the more your idea of a brand coincides with the consumers idea.For example, if you are creating a clothing brand for females between 15 and 25, you will advertise in a different way than if you are creating the same brand for business women over 30.On the other hand, if you just state it is a clothing line for women, your target segment will be too broad for you to define a good marketing strategy, design, etc.So, who were Apple Computers customers?Those are students, educators and creative professionals creative individuals.On the other hand, IBM focused on businesses. In both cases, a specifically defined consumer market that leaves little room for confusion about the brand.7. What are the customer problems I want to solve? The answer to this question is what your goal actually is when creating a brand.Is it an easier way to travel, is it more affordable studies?Basically, it is your motivation for doing what you do.In order to better und erstand the role of motivation in creating the story of your brand check out the video below: The most common thing that pegs an entrepreneur as an amateur is when they come in and immediately start talking about their amazing new technology and forget to start the discussion with, “What big problem in the market am I trying to solve?” If they don’t start with the problem, then I know they are green. Dina Routhier.8. Where can we find them? The answer to this question helps you place your product adequately. It also helps you to decide a proper way of reaching them by means of advertising.Do you plan to send newsletters or post some Facebook Adds? Do your desired customers spend a lot of their time on Facebook? If not, think about a different strategy.If we take into consideration the example of Facebook that has over 2 billion active accounts, you can easily target your audience using the Facebook Ads.At least, that’s what “Milka” did.By using video ads they have made the incremental reach of 2.7%.In other words, they have reached 68% of their target audience just by using Facebook and Instagram.9. What is my consumer like?To answer this question you have to think about all the aspects that make up your ideal customer. The aspects go from their physical appearance, personal requirements, need, etc.What you should do is put yourself in their shoes and think, for example: If I were a 35-year-old soccer mom, what would my needs be?If you were designing a new car and wanted your buyers to be the said group of soccer moms, you would focus on comfort, size, big trunk, children safety and so on, You definitely wouldnt try to sell a racing car to this target group.Think about Gillette. Their target customers are successful men. They are supposed to be clean-shaven, sharp-dressed businessmen.That is what first comes to mind, although Gillette has a much broader offer consisting of products meant for mens personal hygiene but also a set of products for wom en.10. What are their beliefs and values?As you are considering all the sides of your ideal buyer, pay attention to their personal beliefs, or values in order not to put them away if you make an oversight.Think about their religion, political view, social status, upbringing, etc.Would your USA consumers rather buy a product coming from the USA or from China? Let’s say, you are targeting mid-aged man from the USA.Given the fact that everyone loves their country, would they make a purchase of a product that is made in their own country rather from China?In other words, target their beliefs, nationality and those facts which are causing strong emotions.After you have determined your buyers and thought about what you want to offer to them, it is time to think more closely about your product or service.Examine the next segment of a positioning statement.11. What is your Frame of Reference?The answer to this question places your product/service in a certain area, an industry. It refers to other competitors in the same area that you are comparing yourself to.Those are the traits of the industry that both your product and the products of your competitors share.Let us take a look at Apple Computers positioning statement. What is their frame of reference? It is other personal computers.What are some other examples?   If you are planning on branding a new chain of fast-food restaurants, your brand has to be all that which makes it a chain fast food restaurant.12. What makes your competition good?It is easy to think about what your competition lacks.But think about what they are good at, and try to copy that as this is something that keeps the customers faithful to that product.Try to improve their “good sides” and implement those sides to your own brand.13. How can I compete?This is essential to define as this is what will make your product stand out in the group of products in the same area.When you get your competitive advantage right, you have your unique sellin g proposition (USP).In regard to this, you should make it not easy to copy, as your competitors will try to do the same.The good position is a part of or a place in the market that you own and hope to own for a prolonged period of time.That could be achieved through benefits, design, performance, or anything that meets the needs of your target consumers.14. What is the point of difference?The point of difference is similar to the notion of USP. It is the reason to purchase your product or use your service.It is something that should be new on the market, an improvement on your previous brand or something that your competitors have not thought of yet. It is important that the point of difference should be relative to the frame of reference.On the example of Apple Computers, we see that the point of difference is innovative. So Apple offers state of the art products, we look for design and innovation when buying their products.Therefore, when looking at a brand new iPhone, we are actu ally looking at the point of difference between the previous version and the new one, or the version of their competitor’s Android phones.That very difference makes us decide for one or another brand.So, make your brand different and innovative.15. What is the USP?Unique selling proposition is your promise to the customers that they will get what they paid for. You are basically saying: We are selling exactly what we say we are. Trust us.The USP is the benefit the consumers get when they purchase your product.16. What is the role of brand positioning?  Aside from placing the product in the mindset of the consumers, brand positioning opens the door for messaging i.e. telling the story of your band.After you have worked through the positioning, it should be easy to determine what exact products you want to develop.You can think about the features of your product- the color, design, logo, and so on.17. Comparing value, benefits, and features.Let us take an example of toothpaste. Imag ine whitening toothpaste. Its feature is that it is whitening. What are the benefits? Nicer smile.And what is the value?Well, the benefit is higher self-confidence.All three are parts of your product but what you need to start at is that underlying motivation to get that service in this case, the consumers need for more self-confidence.Ultimately, we are not looking at the features of one product. We are actually looking at how we can benefit from that very product. So are our customers.The U.S. market for infomercial products stood at $170 billion in 2009 and could exceed $250 billion by 2015. In fact, with the worth of the entire U.S. network and cable industry estimated at $97 billion as of 2013, DRTV [direct response television] is much bigger than the TV itself.Why am I bringing this up? If there is anything that infomercials are good at, its selling benefits. For one, they understand that people can be coaxed, not driven.18. What is consistency?In brand positioning, brand con sistency is important in a way that it keeps the consumers loyal to your brand.This is a very relatable point, because if some product was valuable, unique on the market and the brand starts to be inconsistent with their quality of service, the value they offer or even features, consumers start to lose faith in the said product.There are situations when consistency should be abandoned, and there will be a word on that later in the text.19. What is a brand experience?Brand experience is everything your consumer thinks or feels about your brand. It refers to the research experience, shopping experience.How do they feel when they are doing the research do your adds contain sufficient information?How do they feel when they are shopping for your product is your salesperson kind and helpful?And, finally, how do they feel when they are using your product does it meet their expectations, is it user-friendly, does it help?All those aspects influence peoples gut feeling about your product. If their gut feeling is good they are likely to become loyal consumers.In regard to this, think about brand ambassadors and how they can improve consumers experience.20. What do my consumers think of the brand?We already said that your brand is what your consumers think it is. Read this for a better understanding of customer’s perception.But how can you get the information on how they see you? Ask them. Market research helps to determine if the image you have about your product agrees with the intended idea.And what if this is not the case? What can you do?21. What is repositioning?Repositioning happens when the needs of your consumers shift, or when you decide to change any aspect of your positioning statement.A fine example is broadening your market area. Apple Computers changed the name to just Apple (as we know it today) when the companys frame of reference shifted from personal computers to electronic devices. They now produce phones, MP3 players, and so on.If they did not c hange their name why would consumers buy an MP3 player from a brand that is specialized in PCs only?22. Why is repositioning important?We talked about the importance of consistency, but why is sometimes harmful to insist on consistency?Repositioning probably has to happen for the majority of brands at some point in their development due to the market changes.Let us take as an example the development of mobile phones.If a brand would insist on the consistency of design and keeping the features that were in demand 10 years ago, that brand would lose consumers and run out of business.The reason is that it would not keep up with the change of consumer behavior that now requires an access to the internet, compact design, and so on.23. What is a brand story?It is very important to define your brand story since it will exist whether you choose to put it out there because the consumers participate in its creation as well.Online blogs are filled with reviews about certain brands and those re views become a part of that brands story.Aside from giving some information about the brand itself, the storytelling must include a segment that will engage the consumers emotionally. Include some information about the brands history, ups-and-downs during the creation process and more.24. Is brand story different from advertising?In some way, brand storytelling is similar to advertising since it brings the brand closer to the consumer. The difference is that an add doesnt necessarily have to produce an emotional response.25. What do consumers get from the story?The story gives them something they can relate to as everybody feels the need to belong to something, inspires them to take action for some cause, or moves them. Take a look at one of NIKEs brand stories. What do you think is the idea behind it? How does it make you feel?26. Why cant you do everything?Finally, careful brand positioning means that you will have to make choices.You will have to choose your consumers, your poin t of difference, the tone of your story You cannot be everything for everyone as you will lack focus which will result in a bad brand position.FINAL WORDTo summarize, in order to effectively position your brand in the market, you have to decide on your area of expertise, define your core consumers, and differentiate yourself from the competition.Make your consumers be a part of your brand story by being relatable, motivate and inspire them.Remember that the most successful people are those who are inspired by what they do.Be a part of something that you will love developing, and you will definitively create the best version of the product that is possible.

Meet the PQU Campus Correspondents

Meet the PQU Campus Correspondents by: Andrea Carter on January 23, 2018 | 1 Comment Comments 1,420 Views January 23, 2018Here at PoetsQuants for Undergrads, we strive to bring you the very best coverage about all-things related to undergraduate business education. But we got to thinking, who better to tell the tales of B-school life than actual B-school students themselves? SIX STUDENTS, SIX BUSINESS SCHOOLS, AND AN INSIDE LOOKMeet the PoetsQuants for Undergrads Campus Correspondents of Spring 2018. Six students, six business schools, and a first-hand account of undergrad life at some of the most elite programs at the forefront of business education.Our inaugural group of Campus Correspondents hail from the University of Pennsylvanias Wharton School, the Washington University in St. Louis Olin Business School, New York Universitys Stern School of Business, the University of Michigans Ross School of Business, Indiana Universitys Kelley School of Business, and the University of N orth Carolina at Chapel Hills Kenan-Flagler Business School. Some are just beginning their B-school journeys while others have withstood the tests of finance, strategy, economics, and other business courses as they pursue the coveted degree in business. They’ve trekked the globe to study business and the economies of various countries, stockpiled their resumes with internships, and are now bracing themselves for the real world of business that awaits them. What they each have in common is a desire to share their B-school adventures with prospective B-schoolers looking to follow in their footsteps. Not only this, but to help soon-to-be college students get a real flavor for what majoring in business is really all about and the places, far and near, that it can take you.AFTERNOON TEA WITH THE DEAN? IN LONDON? WHY NOT?Take Indiana Kelley’s Tanner Snider, for instance. A summer internship with global consulting firm McKinsey has not only turned into a full-time offer befor e graduation, but a personal and professional network that now reaches Zurich, London, and other parts of Europe. You’ll also meet Justine Murray, an international student who came to the U.S. from St. Catherine, Jamaica to study business at her top choice school: Wharton. In the past two years she’s interned with JP Morgan Chase and — six months prior to receiving her diploma — has already locked in a full-time gig. Come this May, she’ll move to New York City to serve in the firm’s investor services division.Read on to find out which correspondent learned proper afternoon tea etiquette from their dean while studying abroad in London and which business school is said to not only reinforce a student’s love for business, but also provide the resources that students need to figure out what, within the vast world of business world, is best suited for them. WHATS THE CULTURE REALLY LIKE AT WHARTON?There’s more. After all, the name i s Campus Correspondents, right? That means that in addition to letting us tag along on their personal journeys, they’ll take us inside each of their respective schools to show and tell what it’s really like to walk the halls of these world renowned institutions. Think attending #1 business school Wharton is intimidating and overwhelming? Our Wharton correspondent says the culture is a collaborative one with a curriculum thats meant to reinforce engagement amongst students and faculty alike. The same is said for Indianas Kelley School. If a cut-throat culture where you find yourself afraid to raise your hand for help is what youre expecting, our correspondent says Kelley is not that place. While at Olin, our correspondent says the school is attractive because of its  curriculum that keeps up with the ever-changing business world and students ability to be surrounded by a community of smart, accomplished people. All of this with a collaborative, Midwestern flare as the school is nestled in St. Louis, Missouri.  It also means you, our readers, can pose and ask questions. Have a question about one of these business programs? Want the inside scoop from a current student? Just post a comment here or on that correspondent’s homepage.   Ã‚  TO KICK THINGS OFF: A ROUNDUP OF TOP FAVORITE THINGSEach week, you’ll hear from one or more of our student ambassadors. We’re leaving it up to them to decide which of their amazing experiences are too good not to share, but there will be some instances where we ask the students to weigh in on a given topic or thought. Topics will range from what sparked their interest in business to what career opportunities they intend to strive for. We’ll ask them to take us inside to meet their deans and popular professors at their schools and much, much more.To help you get acquainted with these rockstar future business women and men, we kick things off with a round of introductions. From a roundu p of 25 questions we posed to each, get to know them, find out what sparked their interests in business, and get a prelude of what’s to come as they share some of their favorite things about the business school they attend.MEET THE PQU CAMPUS CORRESPONDENTS  Alex Grieco, Stern School of BusinessJustine Murray, The Wharton SchoolTanner Snider, Kelley School of BusinessJohanne Vincent, Ross School of BusinessMichael Walker, Kenan-Flagler Business SchoolMarni Widen, Olin Business School Page 1 of 11